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10 Differences between Local and International Marketing
Expand your business globally with OpenVentures, an expert export consultancy specializing in international marketing, business development, and strategy. We help businesses navigate the complexities of international expansion, offering tailored solutions that consider cultural nuances, local customs, and strategic market entry. Whether it's adapting products, optimizing pricing strategies, or selecting effective distribution channels, our goal is to ensure your venture thrives in diverse global markets
10 Key Elements to an International Export Strategy
Venturing into international markets without a robust export strategy can lead to business failure. OpenVentures specializes in developing comprehensive international export strategies that cover everything from market research and selection to product adaptation and risk management. Our expert services ensure your business can effectively navigate and succeed in global markets, turning challenges into opportunities for profitable and sustainable growth.
10 Reasons When Choosing a New Market, You Should Consider Italy.
Explore the benefits of exporting to Italy, a market often underestimated due to its internal political challenges. OpenVentures Consulting enhances market entry success with comprehensive data and analysis, focusing on Italy's robust economy, large consumer base, and strategic European location. Key advantages include Italy’s diverse industrial sectors, innovation in technology, and strong trade relations. Leveraging Italy's reputation for high-quality products and its status as a top tourist destination can significantly boost your export strategy
Is Near-shoring Good for EU Companies?
Explore the rise of near-shoring in the EU in 2023, a strategic response to global supply chain vulnerabilities highlighted by the COVID-19 pandemic and Ukraine war. OpenVentures Consulting illuminates the advantages and intricacies of near-shoring, offering a solution that balances cost efficiency with resilience. Learn about the impact of near-shoring on the EU economy, including enhanced supply chain resilience, regional economic clusters, and job creation, along with potential challenges like job displacement and regulatory hurdles
10 Ways to Make your Event More Sustainable
Discover how the MICE industry is embracing sustainability to reduce environmental impacts. From choosing LEED-certified venues and utilizing renewable energy to implementing robust waste management systems, these measures are becoming essential in planning Meetings, Incentives, Conferences, and Exhibitions. Learn strategies to incorporate eco-friendly practices such as sustainable transportation, digitalisation, and local sourcing in your events, enhancing their green credentials while minimizing carbon footprints. Embrace sustainability in your next MICE event to lead by example and make a significant difference
5 Ways to Build your Brand in International Markets.
Launching a brand in new international markets presents unique challenges for SMEs. OpenVentures specializes in guiding businesses through the complexities of establishing a strong international presence, even on a limited budget. Our approach involves thinking big from the start, adapting messaging to maintain core values across markets, maximizing low-cost marketing efforts, ensuring thorough upfront research and analysis, and crafting compelling brand stories. Discover how to expand your brand globally with strategic creativity and precision
8 Skills that Exporters need to be successful in a new market
Master the art of successful exporting with key traits that set leaders apart in the global market. Objectivity, flexibility, simplification, adaptability, perseverance, leadership, effective communication, and resilience are essential for navigating the complexities of international markets. Learn how setting clear goals, being responsive to market needs, and maintaining strong leadership can drive your export success. Overcome barriers and embrace challenges with a strategic approach to ensure your business thrives globally
The 5 Challenges Of Digital Export
Unlock the potential of digital export to enhance your international market entry. Digital marketing is crucial for promoting goods and services globally, yet many brands struggle with visibility due to competition and limited advertising budgets. Learn how to optimize your Search Engine Optimization (SEO) for international markets and develop effective, culturally sensitive social media strategies. Understand the importance of language customization and the benefits of an omnichannel marketing approach to ensure a consistent customer experience across all digital platforms. With the right digital marketing team, navigate the complexities of global markets and capitalize on growth opportunities
Storytelling and Building your Brand
Enhance your brand's narrative with a powerful content experience platform that transforms storytelling into an engaging art form. Storytelling is not just a process but a creative journey that utilizes design, copy, and interactive media to bring your brand's story to life. Discover how the right platform can elevate your content, making it responsive and immersive, allowing your audience to connect deeply with your brand. Learn how storytelling through visuals and responsive designs can captivate your audience, making your brand not just seen but felt, creating memorable content experiences that resonate and build lasting relationships
10 THINGS TO DO WHEN YOU HAVE NO IDEAS FOR CONTENT TOPICS
Master the art of content creation with insightful strategies for overcoming writer's block and enhancing your storytelling. As a marketer, understanding your audience's needs and perspectives is crucial in crafting compelling content that resonates. Learn practical tips for generating ideas, including leveraging sales insights, exploring social media trends, and utilizing content experience platforms like Experios to ensure your content is not only engaging but beautifully presented across all devices. Discover how to turn everyday challenges into creative content opportunities, positioning your brand as a thought leader in your industry
The Importance of KPIs When Entering a New Market
Often companies have measurements in place but do not closely monitor them. Close monitoring of KPIs are imperative to successful new market entry and exporting.
Jordan's Strong SME manufacturers. A Real Alternative to China!
Jordan has a really strong SME presence. So if you are a distributor or wholesaler, have a look at Jordan SME manufacturers.
Brexit - The opportunities and challenges for UK companies
Brexit will be a challenge for many UK companies. Preparation will make those challenges less and enable them to take advantage of opportunities as they arise.