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Understanding your Target Market - A Case Study
The more information that you have about a new market, the better the decisions you can make, the lesser the challenges you will encounter. New market entry starts with preparation. Here you will find a case study carried out by OpenVentures which held a large organisation understand if there was the potential for 2 large brands in the market
International Expansion during a Pandemic
Will COVID 19 pandemic stop companies from expanding internationally? Preparation and understanding your target market become even more important.
Focus on the Partner Proposition & the Customer
When choosing an international partner for your company, focus on the customer and their partner proposition.
Partner choice is important but post-contract support is fundamental to new market entry success.
our partnership is successful.
