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10 Differences between Local and International Marketing

10 Differences between Local and International Marketing

Expand your business globally with OpenVentures, an expert export consultancy specializing in international marketing, business development, and strategy. We help businesses navigate the complexities of international expansion, offering tailored solutions that consider cultural nuances, local customs, and strategic market entry. Whether it's adapting products, optimizing pricing strategies, or selecting effective distribution channels, our goal is to ensure your venture thrives in diverse global markets

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10 Reasons When Choosing a New Market, You Should Consider Italy.
Europe, Export, Italy, New market Entry Suzanne Flood Europe, Export, Italy, New market Entry Suzanne Flood

10 Reasons When Choosing a New Market, You Should Consider Italy.

Explore the benefits of exporting to Italy, a market often underestimated due to its internal political challenges. OpenVentures Consulting enhances market entry success with comprehensive data and analysis, focusing on Italy's robust economy, large consumer base, and strategic European location. Key advantages include Italy’s diverse industrial sectors, innovation in technology, and strong trade relations. Leveraging Italy's reputation for high-quality products and its status as a top tourist destination can significantly boost your export strategy

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 10 Ways to Make your Event More Sustainable
Europe, Incentives, Italy, Meetings, MICE Suzanne Flood Europe, Incentives, Italy, Meetings, MICE Suzanne Flood

10 Ways to Make your Event More Sustainable

Discover how the MICE industry is embracing sustainability to reduce environmental impacts. From choosing LEED-certified venues and utilizing renewable energy to implementing robust waste management systems, these measures are becoming essential in planning Meetings, Incentives, Conferences, and Exhibitions. Learn strategies to incorporate eco-friendly practices such as sustainable transportation, digitalisation, and local sourcing in your events, enhancing their green credentials while minimizing carbon footprints. Embrace sustainability in your next MICE event to lead by example and make a significant difference

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8 Skills that Exporters need to be successful in a new market

8 Skills that Exporters need to be successful in a new market

Master the art of successful exporting with key traits that set leaders apart in the global market. Objectivity, flexibility, simplification, adaptability, perseverance, leadership, effective communication, and resilience are essential for navigating the complexities of international markets. Learn how setting clear goals, being responsive to market needs, and maintaining strong leadership can drive your export success. Overcome barriers and embrace challenges with a strategic approach to ensure your business thrives globally

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Understanding your Target Market -  A Case Study

Understanding your Target Market - A Case Study

The more information that you have about a new market, the better the decisions you can make, the lesser the challenges you will encounter. New market entry starts with preparation. Here you will find a case study carried out by OpenVentures which held a large organisation understand if there was the potential for 2 large brands in the market

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