Why use an Independent Mobile App Company?
Today’s business travelers lead fast track lives. Time spent organising their travel is unacceptable and unsustainable. Business travel today needs to be done seamlessly and effortlessly. Technology has to not only help save time & money but also reduce the stress and hassle of the traveler. As 83% of travelers have a smart phone, companies can now create end to end experiences for their travelers and by doing this can create loyalty to its brand. TMCs need to keep their travelers happy and there is no better way than through a mobile travel app. Keeping travelers happy when traveling is not only a great way to build a relationship with them directly but also happier travelers are more profitable.
In reality, no other device except the mobile device is feasible for a traveler to use on the go. It is about being able to access with speed and ease all your management tools and travel information anytime, anywhere. Mobile is the only way to go. Phocuswright believes that mobile bookings will increase by 20% in 2015.
Many TMCs are still behind with their Mobile travel App. Some do not have one and others use a mobile travel app of the GDS that they use or from another 3rd party supplier. TMCs need to look at the Mobile Travel App as a way to increase brand awareness and loyalty between themselves and their corporate clients. By having their own App, independent of any GDS (or other 3rd party supplier), allows a TMC an immense opportunity to build a relationship with the corporate traveler as the App will have the look and feel of the TMC. By having their own App means it is built to their specification ad hence the requirements of their customers. We now live in a world where everything is available in real time and TMCs need to understand that their travelers expect to receive relevant information in real time. TMCs have the opportunity to create much greater customer engagement through personalised alerts and updates
The business traveler now has a choice of some top class mobile travel apps but if you stop and ask a traveler what they really want, 9 out of 10 will say that they want a non-stop shop Mobile travel App that has their whole itinerary, ability book and rebook, check-in facility, and communication – updates about their flights and other changes in their itinerary.
Corporates want to be able to know where all their employees are, they want to be sure that all their employees stick to the corporate travel policy and that they can communicate with them. Safety of their employees and reduction in travel costs are high on the agenda for all corporates and this can be done better by a TMC having their own Mobile travel app which can be further branded for an individual corporate customer. With their own Mobile App, they have greater control of future features & functionality of the App whilst if they use a 3rd Party App, they take what they are given.
A mobile App for TMCs is becoming more and more requested by the corporates. However TMCs need to ensure that their app is used and therefore should market the app within the corporate. The travelers ought to know that it exists and the benefits of using it. If an Mobile Travel App for business travelers is well built with all the features and functionality that a traveler needs and that is constantly changing with the times and the with the new technology, a traveler will quickly become addicted to the App and will want to use no other travel app as he now understands what a good app should be able to do!