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2024 Outlook: Navigating the Challenges for Irish Exporters
export, International Marketing, New market Entry Suzanne Flood export, International Marketing, New market Entry Suzanne Flood

2024 Outlook: Navigating the Challenges for Irish Exporters

Irish exporters in 2024 are facing a challenging landscape influenced by both domestic and global factors. The period of strong growth in exports and investments is transitioning to a phase of slowdown, primarily due to global economic conditions. This has led to a decline in goods exports and a decrease in investment rates.

Inflation remains a significant concern, exacerbated by the conflict in Ukraine affecting food and energy markets. The European Central Bank's indication of rising monetary policy rates is expected to dampen investment and consumer spending.

The export sector shows particular weaknesses, especially in multinational-dominated sectors like pharmaceuticals and technology. The slowdown in exports is attributed to reduced demand post-COVID-19 and trade tensions.

Additionally, competitiveness issues are arising due to government-imposed costs in labor market taxes, entitlements, and regulations. These factors contribute to a projected increase in labor costs, potentially impacting Ireland's export competitiveness.

Overall, Irish exporters are navigating a period of increased pressure and potential restructuring, influenced by global downturns, inflation, sector-specific challenges, and national competitiveness concerns.

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10 Differences between Local and International Marketing

10 Differences between Local and International Marketing

Expand your business globally with OpenVentures, an expert export consultancy specializing in international marketing, business development, and strategy. We help businesses navigate the complexities of international expansion, offering tailored solutions that consider cultural nuances, local customs, and strategic market entry. Whether it's adapting products, optimizing pricing strategies, or selecting effective distribution channels, our goal is to ensure your venture thrives in diverse global markets

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10 Reasons When Choosing a New Market, You Should Consider Italy.
Europe, Export, Italy, New market Entry Suzanne Flood Europe, Export, Italy, New market Entry Suzanne Flood

10 Reasons When Choosing a New Market, You Should Consider Italy.

Explore the benefits of exporting to Italy, a market often underestimated due to its internal political challenges. OpenVentures Consulting enhances market entry success with comprehensive data and analysis, focusing on Italy's robust economy, large consumer base, and strategic European location. Key advantages include Italy’s diverse industrial sectors, innovation in technology, and strong trade relations. Leveraging Italy's reputation for high-quality products and its status as a top tourist destination can significantly boost your export strategy

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10 THINGS TO DO WHEN YOU HAVE NO IDEAS FOR CONTENT TOPICS
content marketing, content experience Suzanne Flood content marketing, content experience Suzanne Flood

10 THINGS TO DO WHEN YOU HAVE NO IDEAS FOR CONTENT TOPICS

Master the art of content creation with insightful strategies for overcoming writer's block and enhancing your storytelling. As a marketer, understanding your audience's needs and perspectives is crucial in crafting compelling content that resonates. Learn practical tips for generating ideas, including leveraging sales insights, exploring social media trends, and utilizing content experience platforms like Experios to ensure your content is not only engaging but beautifully presented across all devices. Discover how to turn everyday challenges into creative content opportunities, positioning your brand as a thought leader in your industry

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Understanding your Target Market -  A Case Study

Understanding your Target Market - A Case Study

The more information that you have about a new market, the better the decisions you can make, the lesser the challenges you will encounter. New market entry starts with preparation. Here you will find a case study carried out by OpenVentures which held a large organisation understand if there was the potential for 2 large brands in the market

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